The Louis Vuitton stores

1854 - PARIS, 4 rue neuve des Capucines

Louis Vuitton creates his company and sets up shop at 4 rue neuve des Capucines (the first address of the Martin company, which will later become GOYARD). He married his wife the same year and established his workshops at 76 rue du Rocher.

Another store dedicated to fashion packing cases was opened 3 years later, right in front of the first store dedicated to the sale of flat trunks.

These two stores closed in 1871 after the destruction of the store and the stripping of the workshops during the Paris commune.

1860 - PARIS, Asnieres sur seine

Opening of the large factory in Asnières sur Seine - 4500 square meters of land, which could be supplied with wood from the Seine for the manufacture of trunks (Louis Vuitton used poplar trees from the Oise valley). Louis and Emilie moved in above the workshops to keep a foot on the ground outside Paris.

This trunk was made in this workshop (link)

1871 - PARIS, 1er rue Scribe

The store on rue Neuve des Capucines became too small for Louis Vuitton, who took advantage of the closing of the famous Jockey Club to buy this large store on rue Scribe 1. Ideally located near the new Opera Garnier and across from the Grand Hotel where many wealthy customers stay. From then on, the Vuittons settled permanently in Asniere.

Some made in 1871 have labels indicating the transition to the new store on rue Scribe, "formerly the Jockey Club saddlery" (see photo, top left of the label).

La boutique reste ouverte jusqu'en 1914 - This Louis Vuitton trunk may have been sold in this store (link)

1885 - LONDON, 289 Oxford Street

Louis' son George studied in England and was eager to open a store in London. The first English Louis Vuitton store was opened at 289 Oxford Street - London.

1889 - LONDON, 454 rue de Strand

The store moved to 454 Strand Street, opposite Charing Cross Station. George and Louis chose this location imagining that many travelers coming out of the station would be interested in their trunks and travel goods... They quickly realized that these travelers already had their luggage when they arrived at the station and that the location was not the best place for the store.

George finally found a store 10 years later in the very famous New Bond Street at 149. The transition between the first Oxford Street store and the store at 454 Stand Street can be seen on some of the trunk labels, where the address is corrected with a stamp (see image). This Louis Vuitton trunk may have been sold in this store (link)

1899 - LONDON, 149 new bond street

Louis and George Vuitton finally decided to move to 149 New Bond Street, in a large two-story store. The store was completely renovated in the 1920's.

Ce Magasin historique est réquisitionné au début de la seconde guerre mondiale et ne sera jamais plus exploité par la maison L.Vuitton. This Louis Vuitton trunk may have been sold in this store (link)

1908 - Nice, 12 avenue de Verdun

Louis Vuitton opened its first store in Nice, at 12 avenue de Verdun. The brand moved in the 60's to be located closer to the beach, at 2 avenue de Suède. The store is still at the same location today.

1909 - Lille, 34 rue Faidherbe

Louis Vuitton opened its first store in Lille, at 34 rue Faidherbe. Inside the trunks sold in this boutique, there is a blue label indicating the address of the store. This Louis Vuitton trunk may have been sold in this store (link)

1912 - Paris, 70 avenue des Champs Elysées

George had a building constructed at 70 Avenue des Champs Elysées, inspired by Art Nouveau, the "VUITTON Building" was inaugurated on May 15. The "Vuitton Building" sign is still visible on the Avenue des Champs Elysées.

The house L.Vuitton remains in this store until 1954. This Louis Vuitton trunk may have been sold in this store (link)

1927 - Vichy, 1 Avenue de Vichy

Louis Vuitton opened a boutique in the great spa town of Vichy, on the first floor of the grand hotel du parc. The architect Charles Abella designed the shop.

The Louis Vuitton store can be seen in a 1941 photo with Marshal Pétain in front of the Hotel du Parc.

This mythical establishment will serve as the seat of the provisional government until August 20, 1944.

1954 - Paris, 70 bis avenue Marceau

The Avenue des Champs Elysées had become too touristy for Louis Vuitton's clientele, so Georges and Gaston decided to open a new store at 70bis Avenue de Monceau.

The date is not chosen by chance, it is the centenary of the creation of the company. In 1955, a toy store was opened in addition to the trunk and luggage store.

This Louis Vuitton trunk may have been sold in this store (link)